Instructor feedback: how much do students really want?

Feedback is generally considered beneficial. Marketing students expect and request feedback on exams, papers, and other assignments. Students and instructors alike believe that feedback helps students and learning. Some marketing professors expend a great deal of time and effort in providing individualized and substantive comments in response to student work. Doing so becomes extremely challenging and time consuming when faced with large class sizes and high student-faculty ratios. This is particularly true when student-learning objectives are communications-intensive, with coursework consisting of oral presentations, written assignments, cases analyses, essay exams, and the like.