Connected: a public relations effort to support Deaf Education And Families Project

This thesis project contains a full review of the steps taken to research, develop, promote, oversee, and analyze a public relations effort to support the Deaf Education And Families Project. The cornerstone of this project was a full-day event, titled, “Connected: Celebrating Families,” which was designed as learning opportunity for families raising deaf and hard-of-hearing children. A series of workshops served as an educational tool for parents, while children participated in a supervised kids’ program. The highlight of the retreat was the “For Dads Only!” workshop, which stressed the importance of fathers in the lives of their deaf and hard-of-hearing children. A comprehensive public relations effort was employed to raise awareness of the event. A total of 220 people attended Connected: Celebrating Families on Saturday, Oct. 12, 2013, at Marlton School in Los Angeles.