Business strategy analysis of domestic beauty business in the U.S.A. expanding towards emerging Asian markets

This paper will study about beauty industry in terms of "business strategy" which is referred an overall plan that helps a firm to be in control for the success as it allows businesses adopt to market changes(Grant, 2010). This study begins with the overview of the global beauty industry. From the Chapter 2, the global beauty industry will be analyzed using Porter's Five Force. After identifying where powers and dynamics lie in the global market, elements as well as benefits of a globalization. Based on these facts, this study will determine which market U.S. companies take advantages and have better opportunities. Following this, several key'must-know' factors to enter those market are presented. From the next chapter, interviews with the executives in cosmetic industry are conducted in order to assess business strategies in various organizations, which are difficult to ascertain by survey. The core problem addressed in this study is: What successful business strategies could be implemented by U.S companies in overseas emerging market? Ultimately, this study is designed to provide suggestions for successful ventures into international business after discovering hidden opportunities and uncover sources of future market growth.