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dc.contributor.author Walker, Kristen L. en
dc.contributor.author Kiesler, Tina en
dc.contributor.author Malone, Summer en
dc.date.accessioned 2016-10-03T22:28:55Z en
dc.date.available 2016-10-03T22:28:55Z en
dc.date.issued 42646 en
dc.identifier.uri http://hdl.handle.net/10211.3/178689 en
dc.description This report describes the process and outcomes associated with the Youth-Driven Information Privacy Education Campaign grant funded by the Digital Trust Foundation in March 2015. Co-principle investigators (PIs) Dr. Kristen Walker and Dr. Tina Kiesler are professors in the Marketing Department in the David Nazarian College of Business & Economics at California State University Northridge (CSUN). en
dc.description.abstract This project involved the development of a comprehensive and educational social marketing communications plan designed to help educate middle-school-aged youth about information use and abuse online. We achieved our goal of enhancing digital information literacy while developing critical thinking and creative communication skills for middle-school-aged children and the college undergraduates who worked with them on this project. Under the guidance of the principal investigators, the undergraduates worked with middle-school-aged youth in Los Angeles County to research and assess youth knowledge of issues they face online, develop potential solutions, and implement those solutions in an educational social media marketing campaign designed to enhance the digital literacy and responsible behavior of middle-school-aged youth . The research used to create the marketing campaigns involved middle school youth, parents/caregivers of middle-school-aged children, and middle school teachers and led to key findings and several deliverables as outlined below. The underlying theme identified by the research team is a permanence paradox: when an individual engages in online information exchanges without mediating the risk, due to a lack of knowledge of the long-term value of their personal information. en
dc.description.sponsorship Digital Trust Foundation en
dc.format.extent 60 pages en
dc.language.iso en en
dc.subject Youth Privacy en
dc.subject Youth Privacy Protection en
dc.subject Permanence Paradox en
dc.subject 7th Grade Technology Leap en
dc.subject Digital Trust Foundation en
dc.subject Digital Literacy en
dc.subject Youth Online Activity en
dc.subject Middle School en
dc.title Youth-Driven Information Privacy Education Campaign 2015-16: Digital Trust Foundation, Grant Report en
dc.type Working Paper en
dc.contributor.corporate Digital Trust Foundation en


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