Masters Thesis

Business plan for building resiliency

[ABSTRACT ONLY; NO FULL TEXT] The main purpose of our thesis was to evaluate the market potential for resiliency training and consulting projects for existing commercial buildings in Los Angeles metropolitan area. The second objective is to analyze the current financial status of the company and forecast the future financial structure. It is the company's director's belief that there is an untapped market that she could tackle, and she requested that we research the size and overall interest in her resiliency project. In preparing this research paper, we evaluated the industry in which the company operates. We mainly focused on Porter's Five Forces and PEST analysis. In Porter's Five Forces section, I tackled the bargaining power of suppliers and threat of new entrants. While in PEST analysis, I researched the economic factors and its consequences. We utilized SWOT analysis as well, and I examined the strengths and weaknesses. For potential market size, we examined market data provided by the company and researched government database records. As a team, we conducted direct and indirect interviews and attended an industry related conference and workshop. Based on our estimated market size, I formulated the financial projections and potential revenue streams. Our results are summed up in our plan of action and recommendations. Findings and recommendations are proprietary to the client and shall remain confidential.

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