Strategic Market Feasibility Analysis for a Privacy Solutions Company

[ABSTRACT ONLY; NO FULL TEXT] The hotel business model has seen continuous improvements over the past 200 years of its modern existence. During this time, numerous amenities have been added by specific hotel chains which have changed the customer experience in order to gain market share through improving the perceived value that customers receive. The largest players in the space have seen tremendous competition in order to offer comparable amenities in order retain market share. Examples in history have demonstrated that certain amenities become an expected standard, while some become a less desirable amenity that generates little interest among customers which may reduce resulting profits. This report reviews market research which supports the contention that consumers are willing to pay more to enjoy specific amenities, and are not willing for amenities which do not improve their experience. Conditionally, hotel chains may be willing to overlook the immediate utility that customers may gain from a new amenity as long as the hotel can drive a revenue stream which does not negatively impact the ambiance of the hotel space. Creating the addition of a soundproof phone booth presents a unique opportunity to transform the customer experience by allowing business professionals to conduct their work with increased privacy, or by allowing a typical customer to have a conversation in private. Furthermore, additional business opportunities may be created by using the external surface space of the phone booth to be used as an advertising front which can drive more hotel business through additional sales of products and services. While advertisements do not typically enjoy a strong presence in the standard hotel lobby, the addition of advertising space may demonstrate not to be substantial enough of a value added opportunity to justify the phone booth amenity.